EaseMyTrip, one in every of India’s main on-line journey platforms, has signed a Memorandum of Understanding with the Korea Tourism Group (KTO) to advertise South Korea as a key vacation spot for Indian vacationers. The settlement was signed on February 19, 2025, in New Delhi.
The shares of Straightforward Journey Planners Restricted have been buying and selling at ₹12.24 down by ₹0.11 or 0.89 per cent on the NSE immediately at 1.55 pm.
Underneath the partnership, EaseMyTrip will create a devoted microsite providing curated itineraries and journey data particularly for Indian vacationers. The corporate plans to develop destination-specific content material, together with blogs and movies, whereas launching co-funded advertising campaigns to extend Korea’s visibility within the Indian market.
The collaboration will lengthen to Tier 2 and Tier 3 Indian cities, focusing on rising outbound journey markets. EaseMyTrip will present KTO with common analytics on Indian traveler preferences and reserving developments to optimize advertising methods.
Myong Kil Yun, KTO’s Regional Director for India & SAARC International locations, emphasised India’s significance as a rising outbound journey market. EaseMyTrip CEO Rikant Pittie highlighted Korea’s enchantment as a vacation spot that mixes historic websites, city experiences, and pure landscapes.
EaseMyTrip, has proven vital development with a 47 per cent CAGR in earnings earlier than tax throughout FY20-24. The corporate at the moment supplies entry to over 400 airways and greater than 2 million motels globally, with workplaces throughout India and worldwide areas.
